Bellow is the third attempt in 9 years that FUCKING AWESOME has made an ad. The second was turned in by Jason last week but was quickly turned down by the powers that be. Since my parents frequent this site I have decided to not to include Jason’s version… Please leave a comment letting us know what you think of the new ad so we can pass it on to the marketing department.

In 1999, the Fucking Awesome brand was created by Jason Dill and Mike Piscitelli, as an on and off inside joke on the terrible world which others describe as “STREETWEAR.”

Etnies Plus is a niche collection of limited-edition, shoes offered only at hand-picked boutiques around the world. The collection utilizes premium fabrics to ensure supreme comfort, and each shoe is sold with a numbered hangtag denoting the quantity produced. Be sure to check your local boutique this Fall to see if they were one of the fortunate ones to receive them.
The collage bellow was for the Untitled book & trade show. The photo is of PJ wearing and elephant trunk speedo in a motel room somewhere off Lincoln blvd.
Bellow is the one and only ad we have ever run up to this point. It was for Arkitp a few years ago and the issue also had an Arkitip X Fucking Awesome post card insert. I was listening to a lot of No Limit Records and Ringworm at the time…

Hong Kong trade mags love how little we know about using design software.
The first press we got together in an English magazine. The article also featured Matt Damhave, Oliver Payne and Nick Relph. The founding fathers of HEAVY METAL KIDS 2000.

Yeah. I was still using hair gel.

Fucking Awesome is a t-shirt brand that would make mothers cry themselves to sleep at night. Constantly pushing the line between what some might consider bad taste, most will back me when I say that FA gives, “wearing t-shirts” a new slang. Designs like “Booze & Shoes” or “Sniff, Smoke, Swallow” and just about every single shirt or sweater on the line sheet will cause a reaction of condemnation from GOD himself. By no means am I bashing the line, not with Jason Dill, Mike Piscitelli and the rest of the FA crew doing a damn hell of a job making sure that kids are told to change their shirts or even worst, sent home from school by creating such a controversial brand. And there is nothing I love more than offending the masses.Definitely Christmas present worthy for those who share in this sort of, Misfit meets Wu-Tang Clan style.

GANGSTA SITUATIONS: A FUCKING AWESOME Interview with Mike Piscitelli and Jason Dill.

- – - Q & A – - -

IQMND: When did you guys decide to start Fucking Awesome?

JD: 1999-2000…I suppose it was named FUCKINGAWESOME about 4 years ago… before that, we kinda just made stuff at home and sold it to Supreme New York. We would screen shirts and just pretty much walk the orders to Supreme.

IQMND: How many people are involved with Fucking Awesome?

MP: Me, (Mike Piscitelli) Jason Dill, Rick Rodney and Andrew Jacobson the intern, who pretty much runs the operation by himself. We also utilize many of the loopholes found in certain third world countries when it comes to child labor and human rights. Did you know that in some factories, women are denied their legal maternity rights? Eight to 12 workers are housed in primitive dorm rooms sleeping on double level bunk beds and fed horrible food at the factory canteen. Workers often faint from exhaustion and the unbearably stifling heat in the factories. Workers have no health insurance, no pension, and no rights. They have no right to freedom of association or to organize. At .33 to .45 cent an hour our profit margin is huge.

IQMND: Where does the name, “Fucking Awesome” come from?

JD: Mikey and I were in a black cab in London drunk and I said that I would like to start making shirts that say FUCKING AWESOME across the front… I described how I wanted the font and uhh… I think Mikey’s exact words at the time were “that’s the stupidest thing I have ever heard you say.” I stayed out in London and Mikey went home to New York and nailed the font… it all kinda came together… I think I came up with the BOOZE and SHOES shirt that night too.

IQMND: What made you decide to create a clothing line?

MP: Alcohol.

JD: Yea booze….”Lets try and see how quickly we can bankrupt ourselves by actually making cool shit.” 

IQMND: Who comes up with the designs for the brand? Did you always want to be a designer?

MP: We killed a man. Shot him in the back. A mountain man. A cracker.

JD: Or sometimes I just give Mikey a call.

IQMND: Can you describe the design process?

M: You don’t make up for your sins in church…you do it in the streets.

IQMND: What are the inspirations behind the latest Fucking Awesome collection?

MP: For me it was the feeling of distrust and the lack of respect I felt in my youth.

JD. All of the people who don’t understand the last line… and EARSNOT. Oh and drinking too.

IQMND: Who are some of the designers you guys feel or look up too – if any?

MP: G-UNIT is hot right now?

JD: Mikey and Rick.

IQMND: What lame fashion trend would you like to see disappear and why?

MP: The more bad shit that comes out the smarter we look. So I guess I celebrate the bad much more than the good.

IQMND: Do you think the clothes makes a motherfucker?

MP: Sorry, I don’t listen to hip-hop.

IQMND: If you guys weren’t doing “Fucking Awesome” what would you guys be doing right now?

M: All the other things we are currently doing besides FA. FA was never intended to be a full time job but more of an outlet for us to put the ideas that we couldn’t find a home for out in the public. Now with the website we have a larger and more immediate platform to expand our commentary and to showcase our friends.

IQMND: Is this interview fucking awesome or what?

MP: There is nothing inside but meat, gristle and hatred.

IQMND: Anyone out there you wanna say thanks to or just shout out?

MP: Everyone who buys our shit and anyone we have collaborated with.

JD. Supreme New York…Supreme L.A.

IQMND: Alright last fucking question, what’s the best advice you could give to IQMND readers who want to express themselves through clothing?

MP: You can’t win. You know that, don’t you? It doesn’t matter if you whip us, you’ll still be where you were before, at the bottom. And we’ll still be the lucky ones at the top with all the breaks. It doesn’t matter. Greasers will still be Greasers and Socs will still be Socs. It doesn’t matter.